Classmate Poster

Prompt

Design a set of book covers for the Canadian Centre for Architecture (CCA) in Montreal, featuring three iconic architects: Louis Sullivan (Chicago Style, influenced by Art Nouveau), Richard Neutra (Modernism), and Frank Gehry (Deconstructivism).

Incorporate typography and color as integral elements of the design system, creating a visual language that ties the three covers together and establishes a cohesive identity for the institution.

Tools

• Adobe Photoshop

• Adobe Indesign

Format

• 6x9 in front cover and back cover

• 0.75 x 9 in spine

Constraints

• Deliver two versions for each cover:

1. A typographic-only design.

2. A design incorporating imagery of the architect’s buildings.

• Include the CCA logo

Second Iteration

In this second iteration, I made the background black to make the poster feel less empty. I refined the continuous line concept into separate lines for each question so it's less confusing. I used solid lines to connect questions and dotted lines for the answers. Lastly I added works by Bridget to showcase her journey through different mediums of art.

Second Critique

• Design feels much more intentional — smoother lines with regular spacing

• Needs variety in composition — pictures are similar sizes, text is mainly placed in the center of the pages

• Text is too small, hard to read from afar

Final Concept

1.  Used lines to directly convey classmate's journey to design

• Lines to connect question to answer

• Dotted lines to connect subtext

•  Curved lines create feeling of fluidity

2. Use of original artwork provided by classmate

• Emphasizes classmate's passions to work in the creative field

• Gives audience a glimpse of classmate's range of works

Final Revision 

• Text made larger — easier to read from further distances

• Varying sizes in images and placement of text

• Used a grid to create more ordered composition